Martial Arts Business Momentum and The Flywheel Effect

One of the marketing experts I’ve been listening to a lot lately talks about “the flywheel effect.”

Basically, this is a concept in marketing where your efforts can be compared to keeping a flywheel turning… the flywheel is heavy, and it takes a lot of effort to get it going at first.

However, once it’s in motion it doesn’t take near as much effort to keep it turning.

But here’s the real kicker…

When you keep trying a lot of different approaches, it forces you to change direction. You have to stop that flywheel and get it turning in the opposite direction.

You’ve lost momentum – and you have to start all over again.

That’s why I encourage people to just follow what I say, use my entire system, and stick with it. You have to commit to following the program – it’s a system I developed through trial, error, research, observation, and study over 15 years. And, it works.

The people who buy Small Dojo Big Profits and belong to my sites that have done just that are the ones getting the best results. Others who are still picking and choosing ideas, mixing and matching business approaches to create the wheel all over again… well, they don’t get the same results.

So, commit to “just follow the system”, get the flywheel going, and keep on working the numbers day in and day out as a matter of course.

After a while – it may be a month, six months, or a year – but it will pay off.

You just gotta’ keep that flywheel going.